next step: the brand plan
How I help local, mission-driven businesses create a brand.
When we start building a brand for a client, the first step is to establish a strong foundation. With an initial framework in place, we dive into defining the integral aspects of the business to create a clear and compelling brand plan. This phase is one of my favorites because it’s a guided deep dive into your why. It helps organize all those ideas and thoughts that might be floating around but haven’t yet been fully formed or written down. The result? A renewed sense of purpose and confidence that makes decision-making easier and more aligned with your goals.
Every business is unique — its own special animal — and understanding who your business truly is will set it apart. By uncovering its personality, values, and story, we can craft a strategy that draws the attention and love it deserves from your ideal customers.
Defining the Brand Vision
We’ll define key aspects of the brand vision — including the vision statement, differentiators, and services — to clarify your purpose and the innovation your business brings to the market.
Developing the Brand Strategy
Next, we develop the strategic elements of your business — such as your target audience, personality, and competitor analysis. This step ensures your brand resonates with the right audience and is positioned for success. When you have complete clarity on what your business is, you’ll always have a guiding plan for what it should do.
Standardizing the Visual Identity
Once we feel good about what we’ve put together for your brand’s vision and strategy, we turn our attention to standardizing its visual identity. This includes things like logo design, look and feel, and design systems — essentially, the building blocks that will shape all visual decisions, everything from digital content to print materials to your retail environment.
Building the Marketing Strategy
Finally, we bring your marketing strategy to life — turning everything we’ve built into a clear, actionable plan that gets your business in front of the right people, strengthens your brand, and carves out your place in the market. This isn’t just about design or messaging; it’s about creating a foundational brand that reflects your vision and fuels your success.
You’re not in this alone. I’m here to help you win, because when local businesses thrive, our whole community thrives. Let’s make it happen.
Please reach out with your burning brand and marketing questions. Thanks for reading! Your support means everything.
P.S. I thought it’d take this opportunity to share Meadowhouse’s brand foundation that I’ve been feverishly chipping away at over the last few months. More to come soon. Enjoy!
