Welcome to Meadowhouse

Excuse the blank canvas. I’d usually advise clients to launch their business to the world after we’ve established and built their brand strategy, visual identity, etc., but in my case, I’ve decided to share the process with all of you to let you see behind the creative curtain into what it’s like to build a brand. Follow the journey and let’s see how Meadowhouse evolves.

Jen Baumert
Brand Strategist/Creative Director/Multipotentialite
Omaha, Nebraska

a menagerie of projects, ideas, and advice:

THE LATEST

Jen Baumert 1/31/25 Jen Baumert 1/31/25

next step: the brand plan

When we start building a brand for a client, the first step is to establish a strong foundation. With an initial framework in place…

Jen Baumert 8/13/24 Jen Baumert 8/13/24

step 2: the wordiest part of the brand creation process

Once we’ve created a solid mood board, we move on to descriptors and archetypes. This is the…

Jen Baumert 7/12/24 Jen Baumert 7/12/24

floral arrangement challenge: week 2

So many of the new plants have put on new growth! Here’s my arrangement from around the garden…

Jen Baumert 7/10/24 Jen Baumert 7/10/24

step 1: why the mood board is everything

At the very beginning of the brand creation process, something I absolutely must do is create a mood board. Hear me out. This has very little to do with…

Jen Baumert 6/27/24 Jen Baumert 6/27/24

🐝 💜

Jen Baumert 6/4/24 Jen Baumert 6/4/24

floral arrangement challenge: week 1

This gardening season I’ve challenged myself to create at least one arrangement per week with what I have on our property. It’ll take some creativity since…